Integration Between Traditional and Digital Marketing Part 1

Many companies still advertise in traditional marketing. Many of these companies integrate traditional and digital marketing. When companies use a traditional printed version of marketing such as advertising leaflets, which are delivered through the post they will also incorporate digital marketing on the leaflets inviting the consumer to like them on their social media channels to keep updated or to shop online by providing their web address.

Some companies if they are trying to target a specific age group they will use different types of advertising. An examples of this is a local Supervalu store sending a text on a Thursday evening to advertise the upcoming special offers. Different groups are targeted through mentioning the social media channels within the text for example Instagram, Facebook Email, etc.