Integration Between Traditional and Digital Marketing Part 2

1. Some supermarkets have their weekly offers printed in a booklet which is available in store. Consumers can pick this up instore but also have the option to have the advertising leaflet emailed to them every week which means they are always kept updated with the information and offers for the store.

2. Some stores run competitions specially designed for their online digital marketing campaign. This is done in the hope to promote their brand further. Many companies do this only online as it can target a much larger audience in a faster time, and the store can monitor the results of the campaign.

3. When giving out brochures or advertising material to a specific area, the product which they are trying to sell will be mentioned within the brochures. Also the digital marketing will be also mentioned in the brochures and consumers will be encouraged to follow the business on different types of social media platforms.